Stay Ahead of The Next Panda (or Sanda?) Update as Google ALREADY TOLD People in-the-Know…Grab Your Piece of The Ultimate Schema Plugin Today

Dear Website Owner or SEO Professional,

Google has made the biggest and most important change this year, and if you are still trying to guess what that is, you are missing out on having your website rank easier, and faster. I am talking about something that even SEOMOZ, the most trusted source in Search Engine Optimization today says if you aren’t using it on your website, your already behind!

Don’t Believe What I Am Saying? Look Below!

Yes, that is right from the horses mouth. Want another trustworthy resource that is currently saying that you should be using Schemas?

Yes, that is Google Webmaster Tools official blog. Note the date on the post, June 2011. We are already behind! What is all the hype about? Well untill now, search engines like Google, Yahoo, and Bing could not tell you exactly what kind of structure of code they were looking for, but now they have spoken and created Schema.org. Schema is a rich snippet of code, which tells the search engines what the current page you are on is all about. It helps the search engine crawlers find the data they want, in the right format, aka microdata.

“Schema will help to add markup to their pages to help search engines better understand their websites.”
Google Webmaster Tools
Schema allows webmasters and developers to embed these code snippets on websites that are relevant to certain types, such as:
  •  Audio, Video, Movies, etc.
  • Events (football scores, conferences, concerts)
  • Organizations (including members of those organizations)
  • People- writers, musicians, doctors, lawyers
  • Places- local businesses, restaurants, intersections, hospitals, court houses, law firm
  • Products and offers (mainly for e-commerce… unless you’re one of those creative lawyers out there that offers free reports)
  • Reviews (aka testimonials)
Websites that (IN ADDITION to optimizing their websites, building links, posting relevant content, etc.) incorporate applicable schema code snippets in the appropriate places are a lot more likely to be found for these types of searches than those that don’t.

And why?

 

  It’s 2011 and a lot easier (now that WordPress and cheap shared hosting providers are so popular) for a spammer to:

Setup multiple websites and blogs
Scrape some content from other websites
Implement a script that optimizes all of it’s pages for keywords,
Use a piece of software that builds thousands of links to each site from crappy, non-relevant websites

and all of a sudden a month later the only thing they’re missing is the domain age factor (unless they bought the domain at an auction in which case they might have that too).

So Schema is pretty much a way to make us legit SEO’ers (no, that isn’t an oxymoron despite public opinion) work harder to stay ahead of your competitors SEO’ers (who are probably taking the easy way out and doing everything via automated software and scripts) by spending time implementing these Schema snippets.

See The Plugin In Action Below